The Secret to Last Minute Buys: A Point of Sale Display

We’ve all seen these, and if you have children, you’ve also probably fallen victim to one – the point of sale display. These are those racks and displays located right before the cash register in a store, and they always have those tantalizing last minute items that seem to call to you with a Siren’s song. Yes, come and buy me; I’m not very expensive.

In grocery stores, when you step up to the register to pay for your items, there is always a point of sale display of various items. You will see candy bars, magazines, and a host of comics and tabloid newspapers. The candy is always places down low – so small children can see them in their brightly colored wrappers. If you manage to escape without buying at least one candy bar per child – or having to listen to them whine and cry – consider yourself lucky.
Over in pharmacies, a point of sale display will generally have items that people may have forgotten to get as them moved about the store. There will be dental floss, mouth spray, even lighters and small flashlights, and some stores will even put out condoms!
When it comes to clothing and general department stores, they have a tougher time getting people to buy things on a point of sale display. The prices on the items are generally higher than a few dollars; so they have to make the items truly tantalizing. In the case of a clothing store, they may put out a point of sale display of accessories: ties (especially around Father’s Day), belts, shoe laces, and so on. In the case of a department or discount store, a point of sale display is an excellent place to put items that are on sale. Little gift boxes, music boxes, music CDs and DVDs of movies that are no longer popular can do well in this area.
Then there are the seasonal items. When a special holiday is coming up, putting small items relating to that holiday in a point of sale display can really boost sales. Again, especially if they are items that tie in with someone else in the store. As an example, a grocery store that is selling pumpkins for Halloween could sell jack o’ lantern decorating kits in a point of sale display, and do quite well in sales. Beyond that, there is also the issue of post holiday sales. When – as an example – Easter is over and a store wants to get rid of their Easter baskets, Easter bonnets, and maybe their Easter candy. By putting such things in a point of sale display and reducing the prices on them, the store can more easily sell the items and get rid of them.
Finally, a point of sale display can have a double-edged use to it. First, when a new product comes out, the display can be used to get it in front of the public’s eye. On the flip side, when some fad has blown over, and a store wants to get rid of the items, a point of sale display can help to do just that.

Source: http://id.berita.yahoo.com/teknologi/